essrose ([info]essrose) wrote,

Minx RIP: 2007-2008

I'm still trying to clear all the cobwebs of brain medication from my skull (just 5 pages this month, holy god!), but I figured I should at least post some thoughts about the big Minx collapse last week...

If you haven't heard, a few days ago DC Comics abruptly guillotined their whole "Minx" line of teen-girl-targeted books after just 16 months in the wild. The status of all their pending releases and pitches and whatnot is sort of up in the air right now, it seems. I had three pitches over there (including a Kimmie sequel), but I hadn't heard anything about those in a while...

Anyway, here's what I told Andy Khouri at Comic Book Resources (sorry to steal, but I'd just be repeating myself otherwise):

“Confessions of a Blabbermouth” illustrator Aaron Alexovich (also a character designer on “Invader Zim”) had the unique privilege of not just drawing a graphic novel aimed at teenage girls, but also collaborating with a teenage girl on its creation. “Mike [Carey] and Louise [Carey] put so much personality into those characters, I was more than happy to be dragged out of my typical spookyscreamymonster comfort zone,” Alexovich told CBR. “I'd work with them again anytime.”

Alexovich also wrote and illustrated for Minx the 176-page “Kimmie66,” a critically acclaimed graphic novel about a girl in the 23rd century who investigates the apparent suicide of her closest internet friend. “I have nothing but good things to say about working with Shelly on my Minx books,” he said. “‘Kimmie66’ was my first book for DC, so I sort of went into it expecting a pretty heavy editorial hand, but there was a lot more freedom than I expected. There was a lot of conversation and re-jiggering, yeah, but in the end, that book came out feeling just as much ‘mine’ as if I'd done it with a smaller publisher. That's probably the saddest thing about Minx falling apart. It's one less place at the Big Two for unique, personal voices to be heard. You can certainly pour a lot of your own voice into a Superman story, but it's just not the same thing.”

“Kimmie66” is widely considered a highlight of the Minx line, but that didn’t make it any easier for its author to find in bookstores. “All I can say is that whenever I'm in a Borders, I look to see if my books are there, and I've found them maybe three times, always smooshed in among the ‘Captain Americas’ and whatnot,” he said. “I don't think they ever found the best place to shelve the Minx stuff, to be honest. I don't think I would have, either.

“Alternately," Alexovich added, "maybe people just didn't like them as much as they, y'know, liked other things.”


Read the whole thing here. It's really in-depth... I think he got quotes from pretty much every creative team involved.

I haven't really gone mucking through the comic blog-pits for other comments, but I did find some great posts on my Livejournal Friends Page:

Mariah (who helped edit Kimmie66) has her usual in-depth, well-thought-out take on the situation. I especially like that she brought up the lack of "genre" books in the line. Kimmie66 always seemed like an odd duck at Minx, and I'm absolutely certain the marketing department realized it... (There's a reason Kimmie was released dead last in 2007.) This whole "real girls in the real world" dictate seemed to come about long after I'd finished my book, and it just depressed the hell out of me. I mean, that "teen girl" perspective has been so hard to find in so much "genre" stuff for so long, especially in comics, why not try to tap into that? Maybe more girls would read science fiction (or westerns, or war stories, or monster stuff, action-adventures, whatever) if the stories had more relatable protagonists and recognizable situations. Maybe they wouldn't,* but it's something for the next intrepid publisher to consider.

Mariah also points out that "Moxie" would've been a better name for the line. I agree 100%... but sadly, the focus groups did not. This, unfortunately, marks the first time I and any random group of average teenage girls have not been in total agreement on matters of personal taste.

Some other findings from my LJ Friends Page: Ross brings the whole line down with short-shorts,** Dave Roman (Agnes Quill rocks!) has some great points about serialization, my new favorite artist Faith Erin Hicks dodges a bullet, and Re-Gifter's beyond-brilliant Sonny Liew wraps it all up thusly:

"As comics creators i guess all we can really do is try and tell the stories we think are worth telling and hope that the jungle of the marketplace out there somehow thinks they're worth reading too."


In other words: If you want certainty, may I suggest a career in mathematics?

*Yes, they would.

**Knock it off, Ross! Your work is beautiful and your girls are the truest, most realistic-looking teenagers in the business. Anyone who doubts that oughtta be strapped into one of those "Clockwork Orange" chairs and have Wet Moon forced into their eyes over and over and over again until they're properly reprogramed.

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[info]tiredfairy

September 30 2008, 00:39:42 UTC 3 years ago

Heh, thanks. I tried to be as objective as possible, pointing to things that perplexed me about the line and the things I think might have made a difference. With an emphasis on "might", though, since absolutely nothing is guaranteed...especially what people will want to read.

But I think, in the end, Minx was successful...because the creators loved working on their books and did stories they felt were worthwhile. The sales numbers weren't there, but it's like great TV shows that get canceled. You can't always predict how you're going to be received.

Yeah...I know they did a test group thing on that name, but...I dunno. I keep hearing the word used the way it's meant...maybe that test group was just weird. :}

[info]timmydoomsqueak

September 30 2008, 00:59:06 UTC 3 years ago

Sad panda. I had high hopes for Minx, both as an avid comic book reader and as an aspiring comic book artist myself. I'm sorry to see it go, but I suppose that's business for you.

[info]sailor_comet

September 30 2008, 01:33:02 UTC 3 years ago

I'm very sad to hear that the line is ending (especially hearing you were pitching a Kimmie sequel). I always enjoyed seeing the new books come out at my comic book store--but it's true, we did have some trouble figuring out where to put them. The first week, they'd sit with all the new graphic novels up in the very front, and that's usually when they had the best chance of selling. After that, well, we moved them to a few different places, but.... And in a little comic book store, we certainly weren't getting the same kind of walk-in customers you might expect in the young adult section of a borders or barnes & noble.

Maybe more girls would read science fiction (or westerns, or war stories, or monster stuff, action-adventures, whatever) if the stories had more relatable protagonists and recognizable situations.

I know I certainly would. I could write pages about why this is true, but I'll leave it at the fact that I think you're right.

... I also agree on Moxie over Minx, but am sadly 3 years beyond the age of teenager. Still a girl, though.

[info]madcap_shiny

September 30 2008, 02:02:48 UTC 3 years ago

That's really a shame; I was looking forward to more Minx stuff, and a Kimmie sequel could've rocked many socks. And Moxie would also have been The Excellent.

Maybe more girls would read science fiction (or westerns, or war stories, or monster stuff, action-adventures, whatever) if the stories had more relatable protagonists and recognizable situations.

Speaking as a teenage girl, the following statement is cheese-topped cheese, but nevertheless I really feel obligated say it: hell yes. I cannot find enough ways to express the full extent of my WORD for this statement.

(Seriously, though, it's utterly depressing every time I think about how the most popular teen girl character in anything approaching genre fiction right now is probably Bella Swan. That just ain't right.)

[info]ninapedia

September 30 2008, 02:40:40 UTC 3 years ago

Dude... I LIKE Minx, it's, like, the only DC thiing I like besides Batman and The Flash... wtf?

[info]imaginetending

September 30 2008, 04:55:34 UTC 3 years ago

So wait...does this mean that the comics aren't going to be sold anymore because they are in Minx? The answer is pobably obvious, butI am stupid. xD

[info]essrose

September 30 2008, 20:55:48 UTC 3 years ago

No, you can still get them. (KImmie66 is right here.) They just won't be making any new ones, is all.

[info]mooncalfe

September 30 2008, 13:44:31 UTC 3 years ago

haha, sorry. there were actually a few "Minx No More" essays/commentaries i read where Water Baby's "too adult-ness" was cited as being a possible factor, i was just reacting to that. i don't really think WB wrecked the line, that's just ridiculous, haha. and yet, if DC came to me and told me that it did, i don't think i'd be surprised. ;)

[info]essrose

September 30 2008, 21:08:09 UTC 3 years ago

The Abandoned should've been a Minx book. The whole line was severely lacking in close-up eye mutilation, in my opinion.

[info]mooncalfe

September 30 2008, 21:18:31 UTC 3 years ago

yeah! i really wanted Minx to branch out into horror and action and fantasy stuff, but it's moot now. :( i still think Minx could come back in the future, then they can have zombie books and sci-fi alien outer space stuff. i did suggest some stuff to Shelly way back in the beginning, horror and sci-fi type stuff, a post-apocalyptic thing, a superhero thing, not full pitches, just ideas, but all filled with pornographically detailed eye injury.

[info]pablowapsi

September 30 2008, 18:43:53 UTC 3 years ago

I'm very sad to see this line go (I was looking forward to another Kimmie story as well). But I'm also sad to see how DC squandered the value of the content that they had to offer. I live in the Twin Cities and it was damn near impossible to get a hold of any Minx titles up here in the book stores and most of the comic shops didn't display them either.
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